Earlier this year, I spoke about the benefits of latex ink over solvent-based inks. Yes, latex ink is more eco-friendly than solvent, but it can also help you bring in more business. In fact, InfoTrends expects the retail value of wide-format latex printing in North American to fire up to $23.6 billion this year.

What’s driving growth, along with typical applications such as signage and banners, is the need for more wide format print jobs, faster – in shorter runs and using variable data. Print shops are finding new opportunities in one-off jobs, such as for birthday and anniversary celebrations, as well as textile, packaging, and decorative products.

“InfoTrends expects the retail value of wide-format latex printing in North American to fire up to $23.6 billion this year.”

Analysts also see rising popularity in versioning, micro-marketing and cross-media marketing as campaign managers look for compelling ways to reach their audiences.

Workflow efficiency

Wide-format has another advantage – grabbing the attention of print shop owners interested in shortening their workflow cycle. You can use the same machine to produce high quality, branded event banners, transit signage and other outdoor and indoor applications on a variety of coated and uncoated substrates, such as scrim banner material, vehicle wrap film, and back-lit media. And because latex inks dry quickly, you can rev up your finishing operations immediately after printing – another added benefit to your print shop’s workflow efficiency.

What all this means is that print shops can enter the growing signage and display marketplace without disrupting their current workflow and boost their current business capacity at the same time. An added perk to your bottom line is that leveraging latex inks requires no modifications to your building’s ventilation system – the same cannot be said for wide format devices that utilize solvent-based inks.

If you’re not already in the wide-format game, I urge you to take a look at what the technology can do for your shop. Don’t miss out on this red-hot opportunity to increase revenue in your business.