While industry leaders have seemingly unlimited access to people and resources, early-stage small business ventures are bound by more rigorous constraints.

With respect to IT, for instance, small companies will often have access to just one subject matter expert — who is often a consultant. The luxury of having multiple people working in-house can seem like a distant dream. What often ends up happening is that others are forced to take over IT functions in addition to their other duties. Not to mention that, in competitive markets like Silicon Valley and New York, the process of even building a team can feel excruciating, with job postings remaining open for months at time.

But information mobility can help tackle these small businesses challenges. Here are three examples of how:

Talent management

Small businesses — especially in the earliest stages of a venture — often struggle to bring on the key people that they need. Technical and specialized talent can be hard to find in markets where ‘name-brand’ organizations have a strong competitive edge.

Small businesses with information mobility communication tools, however, can  access talent from anywhere in the world. That’s why startups like Higher Learning Technologies in Iowa are building geo-distributed teams and cultures — because the best people can be found in markets all over the world.

When building geo-distributed teams, organizations need to pay attention to regional processes, operations and cultures. Communication and time zone barriers can come into play, which is why managers need to put careful thought into implementing tools at the organizational level. Live chat, a unified communication strategy, and telepresence and videoconferencing tools are particularly important examples.

IT scalability

Organizations need IT infrastructures that can adapt to shifting customer demands and unforeseen security challenges. While large companies have access to entire IT teams, small businesses are fortunate if they can have access to a dedicated consultant.

When companies have information mobility, however, they provide themselves with a number of options to help strengthen their network and security posture — either with a third-party vendor that can take over many of the major IT duties, or by accessing a stratified network of subject matter experts who can help with security breaches, compliance, and guidance regarding scalability and growth.

With a team of specialized experts on board, your team will be well-positioned to address questions and adapt to changing business circumstances — quickly.


Today’s top employees demand flexibility in their schedules — a perk that can give small businesses a clear competitive advantage in hiring and retaining talent. Employees want control of their schedules and the ability to work from home.

Those companies who have made investments in information mobility processes have made a commitment to giving their team members the ability to be productive from anywhere, at their own pace. With VPNs, mobile devices, and enterprise-level content management systems, employees can stay connected, no matter where they are.

Overcoming small business challenges

The bottom line is this: Information  mobility makes it easier to connect with great employees, no matter where they are, and then empower them to make the best possible business decisions — to grow your small business. Small businesses can have the same resources as their enterprise counterparts — all thanks to the ability to retrieve information faster, from anywhere in the world, at any time.

It’s time to make your information work for you. Get started now.