1. Growth

Growth is the key to success for businesses of all sizes. Even if your enterprise is already successful—and publicly traded—investors who want good returns will judge you by growth more than any other factor.

Just like every other aspect of your business, growth needs to be managed.

You should focus on three key areas:

1. Getting more leads
2. Converting more leads
3. Getting more repeat buyers

How do you do that?

By planning a smart marketing campaign that sets you apart from competitors and sends personalized, targeted messages to different customer segments.

The easiest way to automate segmented marketing is to use a web-based portal where you can download customizable templates and images for direct mail postcards, brochures, flyers, email blasts, and microsites.

MORE: Create “Tear Me Open” Envelopes for Better Mail Campaigns

Don’t neglect print. Because emails now flood customer inboxes, some businesses say post cards are getting a better response rate.

Many business people think of print as a static medium, but nowadays, it doesn’t have to be. With variable-data printing, you can use your database to change text, graphics, and images according to the audience, all without slowing down the printing process.

Customer needs change quickly. It’s important to track your customers by using data analytics and monitoring your social media feedback. When you spot a new trend, your marketing should respond to it immediately. Experiment with different formats and A/B testing to see which channels and messages are most effective.

If you don’t have the time or resources to continuously analyze customer behavior and create agile marketing campaigns, consider outsourcing to an expert who can help you zero in on the customers you want to reach, develop effective messages, and show you concrete results.

2. Governance, risk, and compliance

Gone are the days when you could keep your company’s sensitive data locked in a file cabinet or confined to office PCs. Like it or not, information is mobile. You need to face up to that reality and design your security systems around it.

The best way is to have an expert conduct an IT security assessment, create a customized solution, and provide maintenance after it is in place.

Backup and security solutions help you deal with unified threat management, virtual private networks, and web filtering. They provide you with software so your employees can collaborate while keeping your information safe. You can set permissions to limit sensitive data access to those who need to see it. Experts can also create a plan for disaster recovery and business continuity.

“Protecting data for your company’s sake is difficult enough, but for many businesses, the problem doesn’t end there.”

Protecting data for your company’s sake is difficult enough, but for many businesses, the problem doesn’t end there. Over the past few years, data retention and risk management procedures mandated by the Sarbanes-Oxley Act, HIPAA, and Basel II have strained IT departments as they try to keep up.

The good news is, data analytics and real time monitoring let you do continuous auditing to detect fraud and stay in compliance. Software that monitors governance, risk, and compliance (GRC software) can spot threats and alert you to suspicious communications patterns before they lead to trouble.

For example, a pharmaceutical company was able to prevent off-label sales, unsupported marketing claims, and Sunshine Law violations by using GRC data analytics.

You can use the same tools to measure progress toward reaching your business goals, or to send information to auditors.

3 .Operational efficiency

Is it possible to become more efficient while still giving your customers the outstanding service they expect?

Absolutely. Workflow automation tools let you outsource, digitize, and automate your company’s forms. Customers can fill them out online instead of scanning and emailing—or simply dropping the ball. Information will be sent where it needs to go and stored intelligently so that you can search for it using your common sense instead of geek-speak terminology.

In-house, accounts payable and accounts receivable are some of the most labor-intensive departments. Workflow automation can help you manage them more efficiently, reduce errors, and shorten your payment cycles.

Data analytics can also help by revealing your spending at a glance and pinpointing where operational process are bogging you down.


Ready to get started on your business goals? The right partner can help you navigate them.